Build Journal

20 Cognitive Biases That Affect Your Decisions

A cognitive bias refers to a systematic pattern of deviation from norm or rationality in judgment, whereby inferences about other people and situations may be drawn in an illogical fashion. Individuals create their own “subjective social reality” from their perception of the input. Business Insider recently sifted through a pile of research to create the infographic in this article, which highlights 20 of the most common cognitive biases that can lead to bad decision-making.

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20 Cognitive Biases That Affect Your Decisions

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